In this webinar you'll learn:

• Introduction to AR/VR Fundraising
  • What is AR/VR Fundraising?
  • Why Fundraise?
• Understanding the AR/VR Fundraising Process
  • Identifying AR/VR Investors
  • Developing a Pitch
• Maximizing Your Chances of Success
  • Creating a Plan + Pipeline
  • Building Investor Relationships

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Introduction to AR/VR Fundraising

Here I will explain WHY you should be fundraising, and WHY NOT.

What is AR/VR Fundraising?

Fundraising for your AR/VR startup is a concept mastered by very few. Why? Because the modern VR industry wasn't born until 2014 when Oculus got purchased by Facebook for $2B. This woke the interest of Venture Capitalist who now saw unicorn potential in the industry.

Our next monumental moment came when Zuckerberg rebranded Facebook to Meta, and the modern Metaverse era was born. This opened the floodgates from public market investors and crypto investors who came in with loads of cash and minimal understanding of the underlying technicals.

As both of those waves have come and gone, and we await the next wave (Apple's Vision Pro headset), it's time for you to learn how to fundraise for your AR/VR startup during bull or bear markets.

Why Fundraise?

This is a question you really need to take action to figure out. There's only ever ONE reason why you should fundraise: "Demand has far outcreased our Supply."

Fill in the blanks, but that's the only reason to raise. If you truly have so much demand that you can no longer supply, and you can buy yourself more market capture, then do it. But if you're just wanting to fundraise in order to pay for your own desire to be a founder, but your business has no proof points, I highly suggest you do NOT fundraise.

You need to grow demand, have there be so much demand it overwhelms you, then you can raise. It will make your raise 10x easier, faster, and fruitful.

Understanding the AR/VR Fundraising Process

AR/VR startups have to tell a very different story than traditional startups, because our industry has added complexity; hardware install base. I explain in detail during this session.

Identifying AR/VR Investors

If you think building an AR/VR company is hard... just wait until you have to find the investors who care. Most VC's are interested in A.I., Autonomous Vehicles, Robotics, Healthtech, and of course SaaS.

It takes a rare breed of investor like Andrew Chen at A16Z who can really understand, help, and back the best AR/VR startups. There's a handful of investors in the space; Adam Draper at Boost VC, Arian at Earthling VC, and more.

We dive into how you can build your own network of AR/VR investors, where to find them, and how to get them interested in your startup.

Developing a Pitch

You're going to need a great story that can be told in pitch deck format, verbally, or through word of mouth.

But first, I need to focus you on the 3 things you should NOT do when raising capital. Never.

• Think that the investor is actually interested in your mission
• Think that an investor will ever follow up
• Believe that you're the best startup available to that investor

Once you realize you're just a fish in the ocean of startups, it's time to reframe a concise and repeatable pitch.

Fundraising is about selling a vision for the future. There's only one way to do that; tell a story that is backed up by real world data. This shows the investor that your business is likely undervalued, and they need to buy equity now. (urgent!).

I'll help you identify trends which you can leverage when creating urgency with investors. I'll also teach you how to memorize the full pitch in under 60 seconds. It's easy once you know which part to memorize, and how to architect your 'closing ask.'

Maximizing Your Chances of Success

The only thing you control during a fundraise is how many conversations you have, and how you maintain a healthy mindset during rejections. I'll break down the psychology, and relationships.

Creating a Plan + Pipeline

Charles Hudson told me years ago, ''Go pitch 300 investors. Create an excel sheet of all the people who rejected you. And don't come back or complain until you're at 300." The lessons he really taught me -- fundraising is a process.

I raised a very strong Seed round for my last AR/VR startup; from some of the best investors on the planet. This is an screenshot the investor pipeline I used to do that.

I'll also teach you how I succesfully built fundraising plans with contingencies. As well as organized 30+ different investors on the same timeline. This enabled a singular 'closing date' when all capital was expected to hit our bank account.

I've refined the fundraise system over the years, and I'll walk you through exactly how to get started in the right way. As well as how to stay organized (and sane) during the process.

Building Investor Relationships

Building relationships is a key component of fundraising for pre-seed stage startups. It is important to understand the different types of relationships that can be built and how to leverage them to help secure the funding needed to get a business off the ground.

For example, there are 7 types of investors.

1. VC - early stage
2. VC - late stage
3. Angel investor
4. Corporate VC fund (CVC)
5. Strategic Investor
6. Family Office
7. Grant writers

Each of those 7 needs to be spoken to in a different manner, as they all have different investment strategies and objectives. I'll break down each of those, and dive into how you can leverage your relationship with one in order to get introduced to others in their network.

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~Don Stein